Photogenic Hat 400 Film – Red

The embroidered text is clean and subtle enough that only fellow film nerds will clock it, but that's exactly why I grabbed it. The cotton feels sturdy without being stiff, and the adjustable strap fits my head comfortably all afternoon on shoots.

I’ve been reaching for this hat every shoot since it arrived—the 400 speed reference is a nice inside joke, and the red fabric feels sturdy without being stiff. It’s become my go-to for keeping the sun off while I’m between frames, and it holds up well after a few washes.

The red is exactly the shade I hoped for, and the fabric feels sturdy but not stiff. It fits comfortably right out of the box without needing to adjust the strap.